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Corsi: Web communication

Writing a successful newsletter

OBIETTIVI
To design and implement an effective newsletter. In questo corso apprenderete a define the regularity and headings of your newsletter according to your objectives. Understand the legal regulations that apply to your distribution list. Identify and use the criteria to encourage recipients to open your newsletter and to facilitate quick reading. Select an appropriate distribution method.
CONTENUTI
• Defining your project: the objectives of a newsletter
• Identifying and using the criteria to encourage recipients to open your newsletter
• Using the rules to facilitate quick reading
• Optimising your choice of newsletter distribution methods
• How to construct a newsletter, step by step
• Various quizzes and games
LinguaMultilingua
Durata0,5 ore
Prezzo€40,00 + IVA

Writing for the web

OBIETTIVI
To write in a way that considers the specific features of the internet. In questo corso apprenderete a adapt your texts for the internet by shortening them by half. Offering effective reading levels. Organising information on a website.
CONTENUTI
• Identifying the characteristics of reading on screen
• Writing in a concise, dense manner
• Highlighting the key information
• Offering the internet user different reading levels
• Using hypertext links correctly
• The succession of fun exercises and practical case studies
LinguaMultilingua
Durata0,5 ore
Prezzo€40,00 + IVA

Sharing information with blogs and wikis

OBIETTIVI
To use blogs and wikis to effectively share information and knowledge. In questo corso apprenderete a Understand the challenges a company faces with regard to sharing information and knowledge. Understand how blogs and wikis work. Know the cultural and organisational conditions required for them to be effective. Know how to approach their implementation and answer security questions.
CONTENUTI
• Identifying the challenges of sharing information within a company
• Measuring the value added for the company by using blogs and wikis
• Determining the cultural and organisational conditions
• Implementing a blog and wiki project
• The new tools for a "Web 2.0 company" (blogs, wikis, etc), demonstrated through concrete, fun role plays
• Following the journeys of people confronted with real problems and taking decisions with them to select and implement these new collaborative spa
LinguaMultilingua
Durata0,5 ore
Prezzo€40,00 + IVA

Creating your website

OBIETTIVI
To master the key principles of the internet in order to manage a website creation project. In this course you will learn to make the best choices, with respect to content as well as presentation, during the design phase of your site. Create an effective web charter. Identify the technical solutions that meet both your needs and your limitations. Use appropriate marketing to make your website visible.
CONTENUTI
• Managing your website creation project effectively.
• Designing and illustrating your website
• Publishing your site on the interne
• This practical, simple module will show you how to approach the website creation process step by step, from defining your objectives and target audience to publishing your site on the internet

LinguaMultilingua
Durata0,5 ore
Prezzo€40,00 + IVA

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